Alastair Doak Retires After 23 Years at Mazda Australia

Mazda Australia's Marketing Director Alastair Doak steps down after 23 years. Reflect on his impact and what’s next for the brand.

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Mazda NewsPOSTED ON 4/12/2024

MARKETING DIRECTOR ALASTAIR DOAK RETIRES AFTER 23 YEARS AT MAZDA AUSTRALIA

Rounding out a decades-long media career that spans motoring journalism, PR and marketing, Alastair Doak will retire from his role as Mazda Australia Marketing Director in December after 23 years with the brand.

Doak joined the Mazda team in May 2001 as National Public Relations Manager, taking responsibility for the introduction of Zoom-Zoom products kicking off with the transformative Mazda6 in August 2002.

In September 2007 he was promoted to Director of Marketing, responsible for Product, Communications, PR, CRM and the Mazda website.

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Commenting on Doak’s distinguished career, Vinesh Bhindi, Managing Director of Mazda Australia, said: “Alastair has played a key part in many milestones during his career with Mazda, including unique projects like leading a global update for the previous BT-50 – a rare thing for a local market to do.

“In addition, he has worked with agencies to develop some iconic advertising and has had a major impact on keeping the Zoom-Zoom slogan alive in Australia. He has also played an integral role within the Global Mazda Product and Marketing Committee.”

Bhindi added: “Alastair leaves a real legacy here at Mazda Australia, punctuated by many impressive achievements. I and the entire team here at Mazda Australia, as well our colleagues at Mazda Corporation, are grateful for his accomplishments and lasting contribution to the brand’s success, and heartily congratulate him on his next chapter.”

Remarking on his tenure at Mazda, Doak reflected: “I’ve witnessed numerous brand-defining moments over more than two decades that have helped secure Mazda Australia’s reputation as a much-loved, dependable and desirable household name. Playing a significant part in this journey is very humbling, and I’ve had the pleasure of working with so many dedicated, enthusiastic and passionate teams along the way, with plenty of fond memories to cherish.”

Jarrod Gieschen will take over the role of Director – Sales and Marketing as the two departments combine to serve the needs of the business for the future. Gieschen is also a longstanding member of the Mazda Australia team, having worked in the brand for 22 years.

Congratulating Jarrod on his appointment, Vinesh added: “Jarrod has played a key role in consistently meeting our sales goals and nurturing Mazda Australia’s impressive market share over many years.

“Under his leadership, the Marketing and Sales department will go from strength to strength in a critical time for our transition towards electrification and the continued pursuit of our multi-solution approach.”

Mr Doak’s final day with the business will be 20th December, 2024, after which he plans to enjoy managing the family farm in regional Victoria.

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